Susan David
Harvard Medical School Psychologist; Author of #1 Bestseller Emotional Agility
Marketing Expert, Former Chief Media and eCommerce Officer at Mondelēz International
An experienced branding speaker & marketing expert, and former Chief Media and eCommerce Officer at Mondelez International. Speaker Bonin Bough is a genuine marketing superstar celebrated for his combination of social media savvy and bottom-line business sense. He has achieved numerous successful organization transformations and driven the rapid growth of various popular billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade, and Frito-Lay.
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Marketing speaker Bonin Bough is a co-founder and Chief Strategy Officer at Group Black and a co-founder of Lockstep Ventures. He champions diversity and inclusion in investment and media ownership through his work at these organizations. Bough has held leadership roles at Fortune 50 companies, managing billion-dollar brands like Mondelez and PepsiCo before founding Bonin Ventures, a growth accelerator. He served as Chief Growth Officer at Triller and remains an advisor.
Bough has played a crucial role in the success of numerous organization transformations and the rapid growth of popular brands such as Oreo, Cadbury, Pepsi, Gatorade, and Frito-Lay. At SheaMoisture, he led the company to a 50% growth in one year, culminating in its $1 billion acquisition by Unilever. As Chief Media Officer at Mondelez International, he managed over $3 billion in media spend and increased the digital spending from 3% to over 32%, resulting in substantial revenue and savings. He also significantly grew Mondelez’s eCommerce business from $65 million to $265 million in 18 months.
Speaker Bonin Bough has earned recognition as one of the industry’s top mobile marketers and is celebrated as one of the business world’s hottest rising stars. Speaker Bonin Bough has earned induction into the Advertising Hall of Achievement and has appeared on lists such as Fortune’s “40 under 40,” Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year. Additionally, Bough is the host of CNBC’s “Cleveland Hustles” and the author of “Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It.¨
Known for his high-energy, crowd-pleasing presentations, Bough shares his insights on innovation, marketing, and business transformation.
In this dynamic keynote presentation, Bonin Bough guides the audience on a journey to unlock the potential of hacking their business models, processes, and personal approaches. Contrary to the negative connotations often associated with the term "hacker," Bough demonstrates how hackers and hack-thinking can drive monumental, positive shifts in business, technology, startups, and culture globally. Hackers create immense value by breaking from tradition and challenging established norms. This emerging "hackonomy" is rapidly transforming industries such as software, hardware, aviation, and space exploration. Beyond these sectors, hacking is even influencing less obvious areas of life, including dating. The impact of hack-thinking on marketing is substantial, offering new ways to innovate and connect with audiences.
Bonin Bough asserts that talent is the key determinant of success. In this keynote, he draws from his experience of launching the world's first talent accelerator to help the audience unlock their potential, harness their strengths, and advance their careers. Bough provides practical insights and strategies designed to inspire significant personal and professional growth, promising a transformative and impactful experience for all attendees.
Bonin Bough explores how to transform traditional formats into breakthrough communications experiences in this keynote. He shares cutting-edge experience-marketing tools and emerging trends that modern communicators must adopt to engage today’s customers effectively. Attendees will discover innovative ideas and learn a new methodology designed to turn visions for greater reach and ROI from fantasy into reality. Bough's insights aim to equip audiences with the skills to revolutionize their marketing strategies and achieve impactful results.
In this presentation, Bonin Bough shares valuable lessons from his experience working with ten small businesses as the host of CNBC's "Cleveland Hustles." He delves into the real stories behind the businesses featured on the show, providing insights and inspiration for attendees to apply these growth-hacking techniques to their own brands. Bough’s presentation highlights how strategies from large brands can be adapted to help small start-ups achieve significant growth and success.
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