Anthony Trucks

Boost your personal productivity—and that of your team—to increase efficiency, effectiveness, and ultimately, your bottom line.

Whether it's climbing the career ladder, launching a business, writing a book, or even scaling Mount Everest, we all have big dreams. Yet, too often, we spend more time thinking about our goals than actually achieving them. Meanwhile, we see others—executives, entrepreneurs, athletes—who seem to reach extraordinary levels of success effortlessly. So what sets them apart? Why do they succeed while so many struggle to make progress?

Anthony Trucks, a former NFL player, American Ninja Warrior competitor, and successful entrepreneur, understands firsthand what it takes to accomplish ambitious goals. He believes the biggest obstacle isn’t talent, resources, or motivation—it’s identity. The key to unlocking our potential lies in making the necessary "shifts" that align our mindset with the success we seek.

In this powerful and engaging program, Anthony breaks down the three core stages of transformation—See, Shift, and Sustain—used by top performers to reach new heights in their careers, relationships, and personal lives. These identity shifts are the game-changer that determines how much effort we put in and, ultimately, how far we go.

If you’re ready to stop wishing and start achieving, it’s time to embrace the shifts that lead to real success. Get ready to Make Shift Happen!

Unleash your full potential—and that of your team—by developing the mindset, skills, and unwavering conviction needed to win. When you master this, you create greater impact, increase your income, and open the door to limitless success.

Everyone dreams of reaching their next level, but an invisible barrier often holds them back—the inability to apply relentless effort and push through resistance to achieve their goals. True champions don’t just work hard; they outwork the competition. They develop an unshakable mindset, one that refuses to accept defeat by someone who hasn’t put in the same level of effort.

The secret? The work done in the dark is what allows them to shine in the light.

Anthony Trucks, a former foster child turned NFL player, American Ninja Warrior competitor, and successful entrepreneur, is living proof that transformation is possible. He didn’t beat the odds by chance—he did it through what he calls Dark Work Experiences, the behind-the-scenes effort that sharpened his discipline, built resilience, and fueled his drive to succeed.

Too many people want the spotlight without putting in the unseen effort required to earn it. But when you embrace Dark Work and intentionally push yourself through it, you unlock the hidden key to extraordinary success in every area of life.

In this powerful, eye-opening program, Anthony reveals how to “Do The Dark Work” that builds the conviction needed to compete at the highest level. Discover the three essential phases—Respect The Shine, Do The Dark Work, and Emerge—and how top performers use them to break past limits in their careers, relationships, and lives.

It’s time to do the unseen work—so when the spotlight shines, no one can take away what’s rightfully yours!