Alex Rovira

There are three forces for success, and they are interconnected: Confidence, Commitment, and the management of Achievement. To Achieve, it is necessary to Create. To Create, it is necessary to Believe. To Believe, it is necessary to Trust.

In this conference, Álex Rovira demonstrates the power of our attitudes and beliefs in forging individual and collective habits that foster transformation. Because Good Luck is not the result of chance, but rather the consequence of responsibility, perseverance, courage, humility, purpose, love, and the awareness we put into what we do.

Indeed, there can be no long-term value generation if it is not supported by values that create cohesion in human relationships: respect, courage, responsibility, purpose, humility, trust, and cooperation are universal principles of transformation that strengthen the human bond in psychology and economics.

Our beliefs shape our creations, our values are the source of true worth, and human quality creates economic quality in processes and outcomes. Therefore, it is essential to nurture and cultivate psychological quality and to link the attitudes and values of an organization if we want good results.

Foresight allows us to glimpse the future through two concepts: impacts and scenarios. The combination of impacts builds different possible scenarios.

This conference analyzes a series of impacts that will change the future and affect all economic sectors. Issues such as digitalization, demographics, technology, lifestyles, networks, and economy are already generating new systemic realities where the humanization of organizations will be critical.

In such complex and changing scenarios, productivity will not be a matter of quantity; quality will be equally important and will make the difference in organizations.

In addition to these points, and at the client's request, a reflection can be tailored to their business environment and circumstances, focusing on those impacts deemed of tactical and strategic interest for their business objectives.

"Being" refers to anyone who possesses a soul. Philosophically, "being" is what we call the essence or nature of something. In general terms, "being" encompasses all that is alive, but the focus here is on the weight and importance given to each life.

In this conference, Álex Rovira explores our "human being," the human essence that manifests in every decision and action. This means our commitment to the consequences of each decision and action. This "being" defines our lives, yet we often pay very little attention to it. We typically reflect on our "being" only in difficult situations, during crises, or in the face of tragedy. Why not consider it daily to shape our desired world and future?

For Álex Rovira, to educate means to understand the uniqueness of another person and their circumstances. When we understand, we care and inspire. When someone sees that another person is trying to understand them, it creates a bond of respect, trust, and quality commitment. True education should produce good people, good professionals, and good citizens.

Our perspective conditions the quality of our relationship with others and their potential for fulfillment. In psychology, this is called the "appreciative gaze." If we could free ourselves from false beliefs about ourselves, prejudices about others, and projections of what we think others believe about us, we would be much closer to a fundamental reality: "we are born male and female, but we become human."

Our perspective reflects our belief system—what I believe about myself, what I believe about you, and what I believe about life. Treat a person as they are, and they will remain as they are; treat them as they can and should be, and they will become what they can and should be. There is a deeper awareness of the need to convey these ideas not only to children and young people but also to adults. In any transformation process, beliefs are more important than abilities.

What makes us human are our needs and the motivations behind our actions, the true energy that moves the world. This is a renewable, clean energy that does not pollute but has consequences and depends directly on the sum of the attitudes and values of every inhabitant of this planet.

The quality of the soul creates the quality of the matter. Do we want a beautiful world? Then let us create beautiful people. As Ortega y Gasset said, "Progress is only possible when you think big, advancement is only possible when you look far."

Cultural Axes: Values and behaviors that encapsulate our culture.

Corporate Behaviors: The observable actions and habits we want our people to express and embody to create a unique culture, serving as the concrete application of our cultural axes.

Virtuous Circle: The synergies we aim to achieve by successfully implementing our cultural axes.