Raja Rajamannar

Marketing has undergone significant changes in recent decades, with each stage building on the strategies and tools of the previous one. The fifth stage, known as the Fifth Paradigm, will be a revolution rather than an evolution. In this stage, marketing as it is currently known will require a complete re-imagination. Raja Rajamannar, Chief Marketing Officer of Mastercard, discusses the ways in which businesses must adapt their marketing strategies in order to remain relevant and successful in the face of this shift. In this talk, audiences will learn about the evolution of marketing and how to stay ahead of future changes, as well as gain insights from top marketers across industries on innovative thinking and successful tactics. This talk is intended for business professionals looking to understand the evolving nature of marketing and prepare for the next stage of its development.

In this presentation, Rajamannar will provide insights and strategies for businesses looking to improve their marketing efforts and retain customers. He will discuss the importance of staying current with the latest marketing trends and techniques, as well as the need to continually adapt and innovate in order to meet the changing needs of consumers. Through real-world examples and expert analysis, Rajamannar will offer practical guidance on how to identify and address common marketing pitfalls, and help businesses craft effective campaigns that drive customer loyalty and engagement. Attendees of this talk will leave with a renewed understanding of the key components of a successful marketing strategy and the tools they need to implement it successfully.

In this talk, Raja Rajamannar, Chief Marketing Officer of Mastercard, will explore the evolving role of storytelling in brand marketing. He will discuss the ways in which brands can use storytelling to connect with their audiences in a meaningful and authentic way, and how to create compelling stories that resonate with consumers.

Rajamannar will also delve into the latest trends and technologies shaping the future of brand storytelling, including the use of artificial intelligence and virtual reality. He will offer insights on how to effectively incorporate these emerging technologies into brand storytelling efforts, and how to anticipate and adapt to the changing landscape of marketing and communication.

Attendees of this talk will gain a better understanding of the power of brand storytelling and how to leverage it to build strong, lasting relationships with customers. They will leave with the tools and strategies they need to craft compelling stories that engage and inspire their audiences.

In this session, Raja Rajamannar, Chief Marketing Officer of Mastercard, will discuss the evolving role of the Chief Marketing Officer in today's digital economy. Rajamannar argues that CMOs must recognize that they are not only marketing specialists, but also business drivers. In order to be successful in this role, CMOs must understand how the business makes money and the connections between marketing and business results.

Rajamannar will also address the fact that many CMOs have larger budgets than CTOs in their companies, and the importance of understanding financials in order to use the budget efficiently. He will discuss the shift towards a more blurred boundary between marketing and communication as it relates to the brand, and how he has united the departments of communications and marketing at Mastercard and previous companies to address this change.

Finally, Rajamannar will emphasize the need for brands to gain customer trust, citing a recent study that found that consumers would not care if 80% of brands disappeared. He will provide strategies for building better, trusted relationships with customers in order to strengthen the brand. Attendees of this talk will gain a deeper understanding of the changing role of the CMO and the strategies needed to be successful in this new landscape.