Megan Reitz
Leadership & Employee Activism Expert. Top 50 Management Thinkers in the World in 2021
Technology speaker Nir Eyal is a pioneer in behavioral engineering, with best-selling books like "Hooked" and "Indistractable" that explore habit formation in technology. Featured in publications like Harvard Business Review, Eyal discusses how companies can create habitual behavior in consumers. He emphasizes individual responsibility in regulating technology habits despite corporate influence, making his keynotes engaging and thought-provoking.
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Technology speaker Nir Eyal is a pioneer when it comes to consulting, writing, and teaching about the interlinking of technology, business, and psychology. Nir Eyal is the founder of two tech companies and has also lectured at the Hasso Plattner Institute of Design at Stanford and the Stanford Graduate School of Business
Eyal’s area of interest is behavioral engineering, which integrates behavioral science to assist software designers in creating solutions that help companies gain a competitive advantage. He has delivered several speeches and has written books that have achieved best-seller status. His work has featured in publications such as Harvard Business Review, The Atlantic, and Fast Company.
In 2014 Nir released his book, Hooked: How to Build Habit-Forming Products. The book became a Wall Street Journal bestseller. Eyal’s “Hooked Model” is an attempt to generate habitual behavior in consumers by building products that have recurring loops that start with a trigger and consist of many actions and rewards until customers are hooked.
He also released Indistractable: How to Control Your Attention and Choose Your Life. Nir co-wrote the book with Julie Li and published it in 2019.
Indistractable won the Outstanding Works of Literature Award in 2019. Amazon considered it one of the Best Business and Leadership Books of 2019. Furthermore, Audible vote the book as one of the Best Personal Development Books of that year. The Globe and Mail also praised Indistractable, considering it the best business book of 2019.
Nir regularly writes articles on NirAndFar.com. Additionally, Time Magazine, The Harvard Business Review, and Psychology Today have all featured his writing.
When it comes to plans to regulate habit-forming technology, Eyal has been vocal in his opposition. Nir claims that it is each individual user’s obligation to regulate their own habits. Speaker Nir Eyal often discusses how corporations may influence people’s daily routines by creating habits through Facebook, Twitter, or Whatsapp.
Nir builds, studies, writes and speaks about products and ideas that move people. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework for designing better products. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies - the masters of “habit-forming” products - design the tech products we can't put down. But it isn’t all negative manipulation, he says. It can and should be used for good.