Jorge Valdano

In this speech, the former footballer and former General Manager of Real Madrid, Jorge Valdano, will share with us his experiences in elite sports to talk about leadership, motivation and teamwork.

In his opinion, every team is based on "a state of mind", and based on this he will explain what characteristics he believes a leader must have in order to manage a high-performance team well. Valdano will divide the characteristics into 11 great qualities: hope, passion, humility, credibility, curiosity, talent, style, words, the locker room, simplicity and success. To illustrate each of them, he will put examples based on specific moments or representative players from the world of soccer.

In this speech, the former General Manager for Real Madrid between 2000 and 2004 and from 2009 to 2011, Jorge Valdano, will tell us how he made a winning team and how he was able to completely transform the club during his tenure.

Few remember it, but under his mandate the "Galactic" Real Madrid was hatched, with very prominent names such as Zinedine Zidane, David Beckham, Ronaldo or Luís Figo, among others. These signings and the union of everyone in the same team caused a change in the way of understanding the clubs and the football business as it went from a purely sports bet to one in which marketing, communication, profitability and global media relevance were also taken into account.

Teamwork is one of the main assets of any company or organization that wants to improve internally and one of the most difficult to achieve. In this speech, the ex-member of Argentina's national soccer team and Real Madrid, Jorge Valdano will talk to us about what exactly we need to achieve highly effective and decisive teamwork. He will share the importance of commitment and doing something you really believe in, makes you feel committed to it and that attitude spreads to the whole group. We will also see the value of a true leader and what he must do to stimulate his team. During the speech, he will share real anecdotes from his time as a player and also with his experiences as general manager of Real Madrid.

As Jorge Valdano itself has told in many interviews about the work he carried out as General Manager of Real Madrid between 2000 and 2004 and from 2009 to 2011, "sometimes you have to make decisions that are not pleasant".

In this speech, Jorge Valdano will delve into one of the topics that has the most impact on any company, decision-making and the impact they have both internally and externally. Leaning on practical examples and putting the public in context, it will demonstrate the impact that a decision made on time can have compared to a decision made too late or too soon. He will also talk about finding a way to identify the right moment for each crucial decision.