Gary Hamel
World Renowned Business Strategy Expert, Author and Thought Leader
Fernando Machado
Operating Partner at Garnett Station Partners; Dean of the Brand Marketer Academy at Cannes Lions; Board Member at Braze
Speaker Fernando Machado is a visionary global marketer with a track record of driving business growth through creativity and strategic brand development. He has held leadership roles at Garnett Station Partners, Activision Blizzard, Restaurant Brands International, and Unilever, where he led the acclaimed Dove 'Real Beauty Sketches' campaign. His expertise spans across industries, focusing on innovation, consumer insights, and purpose-driven marketing.
Want to book Fernando Machado as a speaker for your event? Please provide the info below and we’ll get in touch within 24h:
Fernando Machado biography
Marketing speaker Fernando Machado is a renowned global marketer known for his visionary approach to brand building and business growth. With a deep passion for leveraging creativity as a competitive edge, Fernando has consistently made a name for himself and the brands he’s led. His focus on consumer insights, innovative design, and strategic marketing has set him apart in the industry.
Currently, speaker Fernando Machado serves as an Operating Partner at Garnett Station Partners (GSP), where he plays a key role in driving the growth of brands across various sectors, including fast food, pet care, and services. GSP, a private equity firm, manages approximately $3 billion in investments. In addition to his role at GSP, Fernando is the dean of the Brand Marketer Academy at Cannes Lions, where he is responsible for curating the program content for one of the most prestigious events at the Cannes Lions International Festival of Creativity. His influence extends further as he also sits on the board of Braze and provides consulting and advisory services to various brands.
Before joining GSP, Fernando served as the Chief Marketing Officer at Activision Blizzard for two years. During his tenure, he led the marketing efforts for some of the most iconic gaming titles, including Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush.
Prior to his time at Activision, Fernando spent seven years at Restaurant Brands International, where he was instrumental in revitalizing brands like Burger King, Popeyes, and Tim Hortons. His work focused on embedding purpose, enhancing sustainability, improving product quality, and driving technological and digital advancements within the organization.
Fernando built his marketing expertise during his 18-year career at Unilever, where he started as an intern and steadily advanced through various roles. Among his many achievements, he led Dove’s groundbreaking ‘Real Beauty Sketches’ campaign, which stands as a milestone in purpose-driven marketing.
With a career marked by creativity, strategic insight, and a commitment to brand excellence, Fernando Machado continues to be a driving force in the world of marketing.
Fernando Machado Speaking Videos
Fernando Machado - The Future of Brands and Gaming
Fernando Machado
Fernando Machado Keynote Topics
Drawing on his experience leading marketing efforts for global brands, Fernando can delve into how innovation can drive success. This topic could explore how to balance consistency with creativity, how to adapt a brand to different cultures and markets, and how to use social media and other digital tools to create a cohesive and engaging brand image.
With a background in managing award-winning advertising campaigns, Fernando is well-placed to discuss the creative process behind them. This talk might cover how to foster a creative environment, how to move from an initial idea to a fully-realized marketing campaign, and how to measure and understand the impact of a creative campaign. Real-world examples from his career could be used to illustrate these concepts.
In a world where technology and customer behaviors are constantly changing, Fernando can provide insights into how marketing professionals can stay ahead of the curve. This talk could look at emerging trends, such as AI-driven marketing, ethical marketing practices, and new social media platforms. It would provide practical advice on how to adapt to these changes and position a brand for future success.
Speaker topics
FAQs on Booking Fernando Machado
How to book Fernando Machado as a keynote speaker?
Aurum Speakers Bureau can help you book Fernando Machado as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Fernando Machado's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Fernando Machado or any other top keynote speaker or celebrity of your choice.
How much is Fernando Machado speaking fee?
Fernando Machado speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Fernando Machado to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Fernando Machado.
How can I contact Fernando Machado?
We only work with Fernando Machado on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Fernando Machado and will handle all negotiations, contracts, and logistics associated with having Fernando Machado speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Fernando Machado for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Fernando Machado for a virtual keynote?
Yes, Fernando Machado is available for virtual keynotes and webinars. To book Fernando Machado for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
